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What is the most effective segmentation model for targeting young people through social media: LifeStage, Adoption and/or Buzzfluenceâ„¢? Want to know more ?
What are the right objectives (and platforms) for your social media strategy? Want to know more ?
How do ‘real-world’ interactions between social media and mobile technologies impact consumer behaviour, likes and purchases? Want to know more ?
How will employers attract the next generation of employees and leaders?
How can brands build better relationships with GenY and who’s doing it well?

FROM THE DECODE BLOG

DECODE In NYC
December 14th, 2011
What’s New Is Technology, Not The People Using It
December 13th, 2011
DECODE Goes to the Movies
December 12th, 2011
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CLIENT TESTIMONIALS

Participating in DECODE’s DIGITAL FRIENDS study was a great investment – it’s given uWaterloo strategic insight into the world of social media and is helping us to expand our influence in this rapidly evolving space.

Tina Roberts - Director, Marketing & Undergraduate Recruitment
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TWITTER FEED

  • "Creativity now is as important in education as literacy, and we should treat it with the same status." - Hello @DIY Kids |... ReTweet Reply Favorite
  • @ypulse - interesting tweet on youth and cities! wondering what factors youth are using to decide where they'd prefer to live... ReTweet Reply Favorite
  • Who woulda' thunk? We did! Cruises appeal to young generation | Herald Scotland http://t.co/kGKalMkt via @hsnewsbreak ReTweet Reply Favorite

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