Lisan Jutras has an article in today’s Globe and Mail about how those pesky Facebook pages for “causes” don’t mean a thing. Labeling Facebook-style list joining as “slacktivism,” she writes:
While it feels good, it basically replaces other, more hackneyed expressions of what sensitive souls we are, such as “I like kittens and walks on the beach.” What it doesn’t replace is volunteer hours or money in the pockets of real charities.
For the sake making an argument, Jutras sets up a helpful straw man: you know, the one that isn’t volunteering or isn’t donating to charity because they’ve smugly done their bit highlighting a cause on their Twitter account.
If Jutras can find said straw man, I would love to see this person say as such in one of her columns. Some research would be nice. Recent DECODE research finds that, contrary to stereotype, people who engage in some form of online activism are, in fact, MUCH MORE likely to donate money or volunteer their time. Our recent Life Stage DNA study of those aged 15-39 found that 56% of those who are “digitally engaged” donated money in the last year. Only 32% of those who were not “digitally engaged” donated money. Similarly, 41% of those who are digitally engaged volunteered for a charity. Only 23% of those were not “digitally engaged” did.
This does not necessarily mean that participating in some sort of online engagement causes people to engage. We don’t know enough about what is likely a complex series of factors that encourage civic engagement.
A more likely explanation, however, is that those who are community-oriented are more likely to be active in both their digital and “real” lives. Joining a Facebook group doesn’t mean that you will also make a donation, or write a letter to an MP, or attend a protest as an immediate result. But it does likely mean that that issue is on your radar and that you might be more inclined - at some point - at least, to do something.
It’s a complex and emerging field of study. If only “lifestyle commentators” would treat it as such.
Samir Khan Canada, Citizen, Civic Participation, Uncategorized