How Technology Facilitates Attitudes Toward Authority
There is a great paradigm shift in the midst of happening that is leading us to a very a very decentralized society, where the roles of hierachy and authority are being disolved in the creation of a flatter organizational structure for the society at large.
The economics of information is particularily relevant in helping to explain some of the variables in play.
Where there are two parties (i.e. buyers and sellers) who are attempting to conduct an exchange of some sorts which entials goods or services, there is a natural phenomenon of “assymetric information“.
Essentially what this means is that the two parties are not equally well informed about the characteristics of the product/service in question.
One of the key variables that helps faciliate the transaction is “trust”. For example, in order for you to confide in your doctor about your particular illness you need to place your trust in a variety of things. The expertise of the doctor to know how to properly diagnose you or the trust placed in the confidentiality of the exchange.
It is important to note that some services like that of a doctor or virtually any other professional are dependant on “assymmetric information”. Because the transaction itself is based on the fact that the supplier knows more than a buyer.
Another relevant example might be that the reason an employee respects the authority of a manager is because the manager is more experienced and hense has a great deal of expertise or information if you will regarding the particular area of work.
So let’s look at the trends that seem very overt in today’s workplace and marketplace.
Consumers no longer trust the producers after years of marketing and advertising taking on the effect or eroding the necessary “trust” that facilitates the transactions.
Gen. Y employees no longer feel inferior to their superiors and have little tolerance for an authoritative genstures that suggests the use of position or coersion. Gen. Y feels they know enough to start their own venture and are willing to put off the corporate world all together for it’s inherent authoritiave heirachal structure.
So, one of the key questions to ask is why are such trends taking place?
The dissemination of information is one variable to requires attention. With the adoption of the Internet, there is a general upsurge in the leveling of the playing field upon which consumer and producer, or employee and employer might once have engaged in.
“Asymmetric Information” is leaning more and more towards “Symmetric Information” where the consumer feels s/he knows just as much as the producer, or the employeer feels s/he knows just as much as the manager.
Be it blogs, video posts, social networking sights, wikipedia, search engines with the calibre of google or yahoo, people have this sense that the world of information is at their finger tips. And with the natural erosion of trust on part of the corporations usage of marketing and advertising tactics, or corporate scandals, the sense of empowerment that exists today for the average layperson is a turning point in the history of humanity.
Whether it is a postive one or a negative one, that is still to be determined. There are apparent pros and cons that have already emerged, and the real test of our time is whether a healthy medium can be found that allows for trust, respect, and acknowledgment in the expertise of the expert minus the maniuplative tactics once employed by those in ositions of authority.
Attitudes, Civic Participation, Consumer, Employee, Employee Engagement, Entrepreneurship, Generation Y, Job Attributes, Leadership, Young Employees, Youth Trends