Connecting students to SMEs in the jobs market.  Decode conducted research with students, graduates, careers centres and SMEs.  We set out a strategic framework for the opportunity and developed creative ideas, including potential market scale and value.

Campbell Company of Canada has been working with DECODE for the past 6 years on strategic research initiatives. Their knowledge and experience has served us well in identifying and a seizing opportunities.

Martin Rydlo - Director of Portfolio Strategy & Initiatives

DECODE’s strong Innovation work went far beyond insights to deliver a truly relevant and break-through strategy targeting young independent clients – smart people, smart process.

Lucie Cousineau - Consultant, Innovation & Client Insights, RBC Canadian Banking

Helped Cadbury identify emerging trends with Gen Z (0-15 years) audience. Existing literature and opinion leader review, new research and analysis and lifestage segmentation of Gen Z group.  Defined seven new opportunity areas with potential future customers.

To help us uncover what we could do to improve our retention we contracted with DECODE. DECODE over-delivered on our expectations and we would use them again in a second.

Marnie Smith - OD Director, Mars Canada

Finding an additional £2m of fundraiser revenue.  Defining seven opportunity areas, building a team of fundraisers to work with on the problem and developing a series of new approaches and ideas to raise an additional £2m of revenue in 2013.

The Certified General Accountants of Ontario first engaged with DECODE in 2008 to a execute a Brand Strategy Assessment. The results of DECODE’s work was informative and greatly impacted our 2009/2010 recruitment strategy. Based on the quality of their work we have once again engaged DECODE to assess the effectiveness of these new initiatives that we have implemented We have been impressed by the level of insight and professionalism demonstrated by the DECODE team and are happy to lend them our support.

Developing Corporate Communications opportunities within Social Media. Decode has delivered two years of bespoke social media insight (covering 4,600 users in four countries) and helped RBS to apply this knowledge to the business and identify new opportunities.