http://www.decode.net/youthmediadna Decoding Young News Consumers Thu, 16 Oct 2008 18:13:45 +0000 http://backend.userland.com/rss092 en Here's Robert in Sweden, talking about life-stage transitions and newspaper reading. http://www.decode.net/youthmediadna/?p=26 The Pew Research Centre has just released the latest edition of their tracking survey on the news consumption habits of Americans. As usual, there is a wealth of interesting data in the study, confirming what appears to be the general consensus. A particularly interesting tidbit: "The practice of coming across news ... http://www.decode.net/youthmediadna/?p=25 It's sometimes helpful to look at past perspectives on youth news consumption patterns to help gauge what has and has not worked. This article from 2004 speculated that young people are increasingly unwilling to pay for news information. The strategies offered involved a) introducing free newspapers as a ... http://www.decode.net/youthmediadna/?p=24 Many in the newspaper industry see Facebook, Myspace and other social networking sites as competitors for reader time.  The theory being that leisure time that young people chatting with each other  eats into the time available for newspaper reading... Contrary to common fears in the news business, Youth Media ... http://www.decode.net/youthmediadna/?p=23 Credibility is one of the foundations of what modern newspapers have to offer. Look at the marketing materials newspaper companies produce: billboards, posters on newspaper boxes, taglines... invariably, newspaper content is marketed as credible and authoritative. In the three countries surveyed thus far for Youth Media DNA,  this message does not ... http://www.decode.net/youthmediadna/?p=22 One of the key findings in Youth Media DNA is the extent to which life-stage transitions relate to newspaper readership habits.  We asked former newspaper readers in  Finland, the Netherlands and the U.S. what age they stopped reading the newspaper:  in all countries, over half said they stopped reading a ... http://www.decode.net/youthmediadna/?p=20 This article appeared in today's New York Times. Given the importance of online news aggregators in the minds of many young readers (particularly in the U.S.), it's important to note that one of the big players in the field isn't the smashing success it's feared to be. ... http://www.decode.net/youthmediadna/?p=19 A quick article on Robert's presentation before the World Congress in Goteburg... You'll need to sign up to gain access, but it's free. http://www.decode.net/youthmediadna/?p=17 At a World Editors Forum session on weekend editions, it dawned on me that the passion for content and design could be a solution for the young reader dilemma. Focus youth on this edition first and then they will migrate to weekday. I know in our Youth Media DNA studies ... http://www.decode.net/youthmediadna/?p=16 In a special session at the World Newspaper Congress in Göteborg, Sweden I have the chance to present a quick snapshot of the three national studies (Netherlands, USA, Finland) and some main findings. The presentation will be available on this blog soon, but here is the press release. http://www.wan-press.org/article17402.html http://www.decode.net/youthmediadna/?p=15