Aralynn McMane (WAN) Speaks…
Aralynn highlighted some work we have done at DECODE on the “first” that young people go through in this complex and ever-changing life-stage. Firsts are life events that happen for the first time. First vote, first blog post, first job, first time living outside my parents home etc. Each of these life transitions is great opportunity to build content, but more importantly to build a relationship with young readers. These FIRSTS are what their life is about. They come fast and furious and each one often needs support.
Aralynn also mentions 24 other idea about young readers which I am sure will be posted on the
WAN young reader site at or on her blog.
ABOUT YOUTH MEDIA DNA
Youth Media DNA is a global, multi-phase research project designed to gain a deep understanding of the attitudes and behaviours of young people towards media consumption, news, and newspaper reading. The project has been commissioned by the World Association of Newspapers, along with individual associations in studied countries. It is being conducted by DECODE, a company that combines research, strategy and consulting on issues related to youth, young adults and young families.
Current research is being supported in the U.S. by the Newspaper Association of America Foundation, in Finland by Helsingin Sanomat Foundation , and in the Netherlands by Stimuleringsfonds voor de Pers , Stichting Democratie en Media , and the Windesheim School of Media.
Future country studies will provide a valuable insight into different patters across the world.
Current research is being supported in the U.S. by the Newspaper Association of America Foundation, in Finland by Helsingin Sanomat Foundation , and in the Netherlands by Stimuleringsfonds voor de Pers , Stichting Democratie en Media , and the Windesheim School of Media.
Future country studies will provide a valuable insight into different patters across the world.