The Associated Press unveiled some interesting findings about the future of what newspapers will provide readers…
Key findings:
Findings:
- News is connected to emails
- constant checking is linked to boredom in content
- contemporary lifestyles impact news consumption (who is sharing shareable information)
- consumers want depth but are not getting it
- consumers are experiencing news fatigue
- story resolution is very important - long unending stories are less interesting compared to sports, entertainment
Some key recommendations:
1. Deliver depth first (this matches nicely with what we found in Youth Media DNA)
2. Address news fatigue and balance. Newspapers have depth and readers need to find easier ways to access it.
3. Create social currency - What piece of what a newspaper article contains is shareable? News you can use has always been the saying in the newsroom now we really need to ready the story for social networks.
Current research is being supported in the U.S. by the Newspaper Association of America Foundation, in Finland by Helsingin Sanomat Foundation , and in the Netherlands by Stimuleringsfonds voor de Pers , Stichting Democratie en Media , and the Windesheim School of Media.
Future country studies will provide a valuable insight into different patters across the world.