Youth Media DNA launched to global audience
In a special session at the World Newspaper Congress in Göteborg, Sweden I have the chance to present a quick snapshot of the three national studies (Netherlands, USA, Finland) and some main findings. The presentation will be available on this blog soon, but here is the press release.
ABOUT YOUTH MEDIA DNA
Youth Media DNA is a global, multi-phase research project designed to gain a deep understanding of the attitudes and behaviours of young people towards media consumption, news, and newspaper reading. The project has been commissioned by the World Association of Newspapers, along with individual associations in studied countries. It is being conducted by DECODE, a company that combines research, strategy and consulting on issues related to youth, young adults and young families.
Current research is being supported in the U.S. by the Newspaper Association of America Foundation, in Finland by Helsingin Sanomat Foundation , and in the Netherlands by Stimuleringsfonds voor de Pers , Stichting Democratie en Media , and the Windesheim School of Media.
Future country studies will provide a valuable insight into different patters across the world.
Current research is being supported in the U.S. by the Newspaper Association of America Foundation, in Finland by Helsingin Sanomat Foundation , and in the Netherlands by Stimuleringsfonds voor de Pers , Stichting Democratie en Media , and the Windesheim School of Media.
Future country studies will provide a valuable insight into different patters across the world.