Are weekend editions the answer?
At a World Editors Forum session on weekend editions, it dawned on me that the passion for content and design could be a solution for the young reader dilemma. Focus youth on this edition first and then they will migrate to weekday. I know in our Youth Media DNA studies in Finland, USA, The Netherlands we know that we need to boost newspapers perception in a number areas. Depth of coverage is one of them. Just as other groups, young people have more time on weekends to go into depth.
ABOUT YOUTH MEDIA DNA
Youth Media DNA is a global, multi-phase research project designed to gain a deep understanding of the attitudes and behaviours of young people towards media consumption, news, and newspaper reading. The project has been commissioned by the World Association of Newspapers, along with individual associations in studied countries. It is being conducted by DECODE, a company that combines research, strategy and consulting on issues related to youth, young adults and young families.
Current research is being supported in the U.S. by the Newspaper Association of America Foundation, in Finland by Helsingin Sanomat Foundation , and in the Netherlands by Stimuleringsfonds voor de Pers , Stichting Democratie en Media , and the Windesheim School of Media.
Future country studies will provide a valuable insight into different patters across the world.
Current research is being supported in the U.S. by the Newspaper Association of America Foundation, in Finland by Helsingin Sanomat Foundation , and in the Netherlands by Stimuleringsfonds voor de Pers , Stichting Democratie en Media , and the Windesheim School of Media.
Future country studies will provide a valuable insight into different patters across the world.