Youth Media DNA is a study of 15-29 year olds and their attitudes towards and behaviors around media and news.
The study of youth transitions has been subject to much debate and discussion in recent years among academics and market research professionals.  We took a broader view of young populations, including some age groups not traditionally defined as “youth”, so as to provide a broader snapshot of the transition between youth, adolescence, and adulthood.

Between the ages of 15 and 29, young people make key decisions about their living situations, their educational needs, their partners, their careers, and their families.  Their day-to-day schedule also undergoes enormous transformation, from the relative structure of high school life, to the relative freedom of post-secondary education (if they choose to pursue it), to the return of time structure as they take on careers, partners, and family obligations.

This research involved looking at four specific life stages:  Living at home with parent(s); living alone or with roommates, living with a partner, and living with with children.  By studying these later stages, we have can have access to information about key points where youth become adults, and use these points to compare against data gathered on younger populations.