DECODE has worked with over 200 clients on 500 Projects.


"Campbell Company of Canada has been working with Decode for the past 6 years on strategic research initiatives. Their knowledge and experience has served us well in identifying and a seizing opportunities."


Martin Rydlo

Director of Portfolio Strategy & Initiatives, Campbell’s

"I expected Decode to bring research rigour and practical experience, but I hadn’t expected them to work in true partnership, with a genuine investment in our purpose and goals. Decode over-delivered in every aspect of our work, in pace, challenge, insight, rigour."

Karen Stefayszyn

Head of Global Leadership Development, Aviva 

"Decode’s strong Innovation work went far beyond insights to deliver a truly relevant and break-through strategy targeting young independent clients – smart people, smart process."


Lucie Cousineau

Consultant, Innovation & Client Insights, RBC Canadian Banking

"To help us uncover what we could do to improve our retention we contracted with Decode. Decode over delivered on our expectations and we would use them again in a second."


Marnie Smith

OD Director, Mars Canada